Sweat365 » Cold Weather Embrocation: What’s this Goop for?
I will admit, I had never heard of it. I was flipping through my Bicycling magazine, and mixed in with all the photos of ultra fit and ultra elite athletes, I see this crazy picture of a rust colored slimy looking jar of goop. What the heck is this stuff?
Well, apparently embrocation, is another name for Liniment, a medicated topical preparation intended for application on the skin. According to Wikipedia, Liniments are typically sold to relieve pain and stiffness, such as from sore muscles or from arthritis. These liniments typically are formulated from alcohol, acetone, or similar quickly evaporating solvents, and contain counter irritant aromatic chemical compounds such as methyl salicilate, benzoin resin or capsaicin. Sounds interesting, right? Except for all those chemicals, maybe there’s a natural alternative.
Well, apparently that’s exactly what Pete Smith, the brains behind Mad Alchemy was thinking as he read the ingredients of his favorite embrocation before his morning commute. That set him on a mission to build a better embrocation. So he tinkered and experimented with all natural and “vegan friendly” ingredients and eventually created the perfect all natural all pure embrocation. Hand made in small batches, is available for warm weather, cold weather, and REALLY cold weather for less than $20 per 4oz jar.